Banat Alyoum Women Empowerment Illustrations
These illustrations were created for a strong Arab female movement, Banat Alyoum, which empowers and encourages girls to follow their dreams and speak their truth.
My Silence Does Not Equal My Consent
The first illustration was created to encourage girls to be vocal about the power of consent, and how the misconception of silence plays a role in the abuse of women and girls.
Be Kind To Your Mind
The second illustration was created to encourage women to take care of their mental health and to make it a priority.
"I asked Zulfa to create an illustration series that aligned with our brand look and feel. I provided her with the subject matter and we were able to brainstorm ideas together on that basis.
I felt that we communicated very effectively and openly, we were able to build on each other’s ideas and came up with 3 bold concepts.
The illustrations created were used in a social media campaign for our Instagram page and they are still the most engaged with and liked pieces of content on the page. The images are on brand, strong and also very relatable with our target audience."
- Hanan AlHaifi, Founder of Banat Alyoum
A meeting is set up with the client to discuss the messages they need to communicate. We identify the key target audience and style preferences. Prior to the meeting, the client provides concept of ideas, content, and preferred style images.
Black and white sketches are provided to the client. The sketches include visuals as well as any written content provided by the client.
The client has the chance to provide written feedback. They can make changes relating to composition and addition or subtraction of elements. Next, we proceed with full-color illustrations.
The illustration is finalized by applying color and texture. The client has the chance to provide any last edits here. Lastly, after approval, final high-resolution files are prepared and sent to the client.